Rising UTI Prevalence Driving Urological Surgery Instrument Demand

Around the world, 40–60% of the women suffer from a urinary tract infection (UTI) at least once. Similarly, for every 100,000 men, around 14,000 suffer from this disease at some point in their lives. UTIs are caused by the colonization of the kidneys, bladder, ureters, and urethra by E. coli bacterium. Men and women both get UTIs, and some get them repeatedly. Although UTIs are commonly treated with antibiotics, if the infection happens due to a structural defect in the urinary tract, then surgery is required.

Therefore, the growing prevalence of complicated UTIs will be a key driver for the urology surgical instrument market in the coming years. Another factor behind the rising volume of urological surgeries is the rising incidence of prostate and bladder cancers, which, as per the World Cancer Research Fund, were diagnosed in 1,276,106 and 549,393 people, respectively, in 2018. Prostate is the second-most-common, while the bladder is the sixth-most-common site of cancer in men.

All these products are used for a variety of purposes in urological surgery, including urinary stones, chronic kidney disease (CKD), urinary incontinence and pelvic organ prolapse, oncology (cancer), benign prostatic hyperplasia (BPH), hernia, and erectile dysfunction (ED). Among these, CKD dominates the application segment of the urology surgical instrument market owing to its high incidence, which ranges from 11–13% of the total people in the world. The disease has common risk factors and causes, including diabetes, cardiovascular diseases (CVDs), tobacco smoking, recurring kidney infection (a kind of UTI), and obesity, apart from family history and ethnic predisposition.

Currently, much of this demand comes from North America, as it is home to the most-advanced healthcare system in the world. As a result, the number of hospitals and other medical centers conducting urological surgeries is increasing in the U.S. and Canada. Further, extensive research and development (R&D) has unearthed better surgical approaches for the treatment of the diseases of the urinary tract. Additionally, the region has several government-funded and private insurance plans, which make healthcare affordable.

4 best shoe styles for women in winters

From trench coats to bomber jackets, it is time to bring out the essentials for winter. With stylish clothes, one needs a fabulous collection of footwear too. From boots to sports shoes, the market is flooded with trendy footwear to protect you from the cold climate while giving an appealing look. This winter season, the trend is all about eye-catchy and colourful shoes.

If you want to walk out of your home this season in the most stylish attire, you need a good pair of shoes to slay in. There are a plethora of designs and prints available to choose from. To help you find the latest winter footwear trends, we have compiled a list of the must-have shoes every woman must own.

A pair of classic sneakers can never go out of style. From everyday basics to outdoor clothes, they have the power to revamp every look. Although ideal for every weather but are more suitable for chilly months. Best to go with a pair of jeans and a casual jacket, it makes the casual attire by making it chicer. Plus, they have great grip and are super comfortable to wear while going outdoors or travelling. Available in a range of bold colours and designs to ombre shades, you can pick the pair they like the most.

Ugg boots
If one wants to beat winter cold, they sure need a pair of ugg boots. The key to staying warm and toasty is opting for good footwear that keeps your feet warm. They are perfect to wear at home and outdoors for casual outings. While meeting a friend or going to the grocery store, ugg boots are the ideal shoes to wear. It is the perfect mix of comfort and style.

Thigh-high boots
If you are looking for a pair of footwear that has the power to revamp your attire, then thigh-high boots can be your perfect choice. If you are going out on a Saturday night or a Sunday brunch, these are the best picks for a fabulous look. It’s no wonder that they find themselves in every girl’s collection. From red carpet looks to everyday events, they come in various styles and designs for every occasion.

Finally, the most versatile and popular pair of casual shoes are loafers. These are one pair of footwear that can go with any outfit or dress. The reason why you will find that almost every woman owns this is that they are super comfortable and don’t even have any shoe bites or blisters. Additionally, as they are flat, they can be worn all day and night without making your feet hurt.


Apart from these shoe styles, there are plenty of other options, such as Chelsea boots and sandals, that are ideal for wearing this season. However, while purchasing, it is recommended to buy these amazing shoes from top footwear companies in India. For instance, Relaxo provides a variety of women’s footwear of optimum quality, designs, patterns, with satisfactory customer experience. One can easily rely on branded footwear and flaunt their style to the fullest.

Ballooning Geriatric Population Driving Global X-Ray Imaging Market Growth

The surging population of geriatric people, growing incidence of chronic diseases, and burgeoning requirement for diagnostic imaging procedures are the major market growth drivers.

Additionally, the rapid technological advancements being made in X-ray imaging are also driving the market expansion across the globe. These advancements have resulted in product innovations and the development of advanced systems such as mobile and digital X-ray systems. Moreover, these advancements have fueled the development of affordable digital X-ray imaging systems. Diagnostic images can now be stored and interpreted in the form of digital signals. Furthermore, large area detection, energy resolution, and low dose imaging are transforming X-ray detection technologies.

Browse In-depth X-Ray Imaging Market Revenue Forecast Report

Besides, the surging healthcare expenditure in several countries, on account of the increasing incidence of diseases and the launch of various government and non-government initiatives, is also propelling the growth of the X-ray imaging market. With the increasing healthcare expenditure, diagnostic imaging procedures for various medical conditions are becoming more affordable and accessible. Moreover, the booming healthcare spending is also pushing up the requirement for X-ray imaging systems around the world.

When application is taken into consideration, the X-ray imaging market is categorized into chest X-ray, orthopedic X-ray, dental X-ray, and mammography. Out of these, the orthopedic X-ray category dominated the market in the past years. On the other hand, the chest X-ray category is predicted to demonstrate the fastest growth in the market in the upcoming years, primarily because of the growing incidence of respiratory diseases and tuberculosis all over the world.

Globally, North America held the largest share in the X-ray imaging market in the years gone by, mainly because of the surging healthcare expenditure, mushrooming geriatric population, high incidence of chronic diseases, and the presence of a well-established healthcare infrastructure in the region. In North America, the U.S. dominated the market in the past. Moreover, the country is predicted to progress at a CAGR of 4.8% throughout the forecast period.

Thus, the market will grow significantly in the forthcoming years, due to the rising incidence of chronic diseases such as cancer, soaring geriatric population, and the development of technologically advanced diagnostic procedures and systems across the world.

A New Twist on an Old Advertising Product For Health Care Providers – Magnetic Direct Mail

The new magnetic direct mail products that are available have put a brand new twist in an old, but reliable standard of advertising and marketing for the health care field. For years, offices and clinics have depended on direct mail campaigns to spread the word about their services. These new postcard mailers that have an attractive refrigerator magnet glued to them have taken it one step further.

Multiple People See It Multiple Times

Instead of one or two people seeing the standard mailer before it is relegated to a pile of junk mail, the new mailer’s magnet is peeled off and put on a fridge or cabinet. They find their way into the office or shop, at schools and in stores. Now they are like mini-billboards that are seen on a regular basis by hundreds of people every day. That is crucial in advertising. The more often people see your information, the more likely they are to call you when they need medical treatment. Studies have shown that up to eight viewings are needed before people become familiar and comfortable with the business displayed on the product. How often to people go to the refrigerator? How many times do workers glance at the bulletin board at work? Many more than eight times, that’s for sure.

These magnetic direct mail products maximize the effects of bulk mail marketing campaigns. They are perfect for:

Mailing to existing clients and new prospects

Great for introducing new products and services

Grand openings or relocations

Newspaper / newsletter stuffers

“Leave behinds” in offices / waiting rooms

Special offers & referrals

Appointment scheduling

As you can see, there are many opportunities for these very effective mailers to make a difference for your health care office or facility. If you want to be part of the latest trend in direct mail, call your supplier and get started.

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